4 Tips on How to Use Facebook Lead Ads
Facebook Lead Ads
Facebook lead ads are basically a more detailed version of Twitter’s.
Here is how Facebook lead ads work: Display your ad to users and those who are interested will click the call to action to bring up a form prefilled with their personal information (which they have shared with the network). Later, they can review the information, and if needed, edit it before finally clicking the “submit button”. Nevertheless, how do you use Facebook lead ads? Consider the following tips on how to use facebook lead ads to get the most out of these ads.
Be sure to get the Sign-up Form Right
The sign-up form can either break or make lead generation efforts, and that is no different when it comes to Facebook. To optimize your conversions and still capture essential information, ensure you make auto fill works for you by asking for a few fields (should not exceed three), which fall outside the automatically filed-in information like the names of your audience and contact information. The information should help you categorize leads in your database, thereby, enabling you to segment your nurturing efforts based on individual preferences.
Integrate your Customer Relationship Management (CRM) Software
CRM software makes Facebook lead ads effective by helping to capture conversions in a meaningful and time-efficient way. As such, integrating your CRM will help you get the best from these lead ads. To make it interesting, Facebook offers a service that currently integrates Maropost, Marketo, Oracle Marketing Cloud, Salesforce, Sailthru, and Driftrock. Integrating your lead ads with CRM capabilities is highly crucial, as it will help you to avoid missing an important part of lead generation.
Set up Auto-Responders
According to a landmark study of Harvard Business Review, U.S. Companies that tried to contact potential clients within one hour of receiving a question were almost 7 times as likely to qualify the lead. Therefore, whether you get your lead ads from Facebook or other platforms, following up efficiently and quickly can bring in the difference between a mere lead and a future client.
Take advantage of CRM integration to set up auto-responders, and if yours does not integrate with Facebook, downloading your .csv files regularly and following up on a day of the sign up can still result in qualified lead and meaningful conversions.
Consider being Selective
Given the early convenience and success of Facebook lead ads, it can be tempting to start relying on the service for all of your lead generating efforts. However, to be truly successful, the new tool should augment and not replace your inbound marketing. At its core, this new type of ad is excellent if you want to increase Webinar registrations, newsletter sign ups and other lead-generating efforts, which do not need an immediate response.
Nevertheless, it is not effective when you use it to promote whitepaper, new eBooks or another type of “gated content”. In such cases, your clients often will be unwilling to wait for their content, but are looking for an immediate payoff to giving up their contact information.
Despite its numerous advantages, using Facebook’s lead ads can be daunting. Follow the above tips on how to use lead Facebook ads, and you will get the best out of these ads.