Event Photography and How it Works
Event photography as a career has been around for years. However, the arrival of digital photography has turned the process on its head. Instead of taking the images and afterwards running off to a photo lab to get them processed and printed. It’s now possible to capture the image, view it digitally and afterwards print, mount and sell it to the client in less than five minutes.
Modern digital procedures and the most recent Dye-Sublimation printers have assisted to create a fast and efficient workflow that can develop output lab quality prints on a quick basis.
So, what occasions can be covered? Event photography, as its name indicates, covers any special occasions either inside your home or outdoors. School proms, black-tie dinners, dog shows, corporates events, motor-sport. The definition of modern day event photography is anything where an event is photographed, and prints produced and sold to the customers at the occasion.
A contemporary event photography setup has to be based around speed and quality. A sizeable financial investment in equipment is required, digital capture, viewing and lab quality printing facilities are used. A digital SLR (Single Lens Reflex) camera is required to catch the image. Any modern day SLR can be used however it should be at least 8 megapixels to guarantee that the image can be enlarged to a decent size for printing. When the image is recorded, then it should be moved to a central server where the image is provided to the client for viewing. The transfer can be done by physically moving the storage card. If possible, the camera can be tethered straight to the server or a wireless link in between the two could be established for the transfer.
Once the image is on the server, then the client can view the images. He can do this with the help of a sales representative or on stand alone terminals where the client can browse the images and pick the ones needed.
If the client then wishes to purchase an image, then it can be sent directly to a Dye-Sublimation printer, installed in a card mount or frame and packaged for sale. Dye-sublimation printers produce excellent quality prints that are dry right away and can be handled straight away and usually have a waterproof coating to enhance durability.
The certain occasion will then direct what other devices is needed. An indoor occasion such as a school prom will certainly needed some studio setup to take the images against such as a photographic background and a portable studio lighting setup. Outdoor occasions such as Horse Show will certainly need somewhere to sell the images from such as a van or trailer or marquee. All that devices will need to be powered as well, generally by a generator.